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In May 2008, Ruth Towse, CIPPM’s Professor of Economics in the Creative Industries, published her latest text, alongside Lucy Küng and Robert G Picard, both of Jönköping International Business School. Ruth informs us that the book is the outcome of a European Science Foundation COST project 'The Impact on the Internet on the Mass Media', that ran for five years and involved a large number of participants from all over Europe. Instead of publishing a selection of papers, we decided to write a collaborative book that would cover a range of topics concerning the impact of the Internet that cut across all the disciplines and industries that the project dealt with. This necessitated getting experts to collaborate as authors on an aspect of the topic – and we concentrated mainly on the policy aspects from law and regulation to management and business models, taking in economics on the way – and then editing the chapters for consistency. We also were well aware that the book would inevitably be out of date by the time it was published and therefore wanted to concentrate on the framework for thinking about the issues rather than on practice. It was a demanding but rewarding task. To give a one sentence overview: what we came to believe was that the at-the-time wild ideas about the 'first Internet boom', which fell out of favour with its collapse, in fact were being proved right by the slower, subsequent maturation of business models and management with laws and regulations adapting as well. That boom had been characterised by claims about unprecedented technological and economic developments and the need for whole new ways to look at the world; in fact, the Internet can also be seen as part of a long term development of media of which the introduction of radio is a convincing precedent. However, digitalisation is the true innovative technological switch – but that was not so obvious when the project was being initiated. Similarly, economists have claimed that there is nothing new about the so-called 'new economy' since economic laws work with bits and bytes as well as with nuts and bolts; still, pricing models have changed even if the price mechanism has not. So, the book was essentially a search for models from which to understand the impact of the Internet rather than an attempt to find a new paradigm. Reviews include…. "This excellent book will be of great use to researchers, teachers and students interested in the relationship between the internet and the mass media and it offers an invaluable contribution to the literature." Professor Colin Sparks, University of Westminster For further information on this title visit the SAGE website. << More Bournemouth University News and Events Want to keep up to date with News, Views and Events from CIPPM? |
 
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