Sukhpreet Singh is an Associate Lecturer in Media Management at the Centre for Intellectual Property Policy and Management, one of the leading research centres of Intellectual Property in the UK. He has taught in higher education since 2002, in particular on the marketing of media products and services industry offerings, besides being involved in international student recruitment in UK and in India. In January 2009, the National Association of Television Production Executives (NATPE, USA) invited him to be a NATPE Educational Fellow. In 2008-09, Sukhpreet has acted as Lead Researcher for a team of BU researchers led by Prof. Martin Kretschmer for the prestigious ESRC funded Business Placement Fellowship to undertake a study titled ‘Exploitation and Protection of TV Formats – IP and non-legal strategies'. Key outcomes of this research (such as a database of 59 global TV format disputes, legal and non-legal strategies to tackle format copying and a model of format rights exploitation) are available as part of an online learning resource to be used in higher education and business. "Bournemouth's TV formats research fills a gap in the understanding of international format trading. Our model of format rights exploitation can play a role in moderating the demand for stricter global IP rights as it shows, using empirical data, ways to help businesses thrive in the existing as well as in emerging creative markets." (Sukhpreet Singh, 2009) Sukhpreet's research interests include global media management and intellectual property rights policy. He has published in the European Journal of Communication (2007); conference papers include 'Creative Industries and Intellectual Property' at Birkbeck College, University of London (2008) and 'Television Without Borders' at the University of Reading (2008). Sukhpreet is writing-up his doctoral thesis on the business of television formats, supervised by Prof. Kretschmer. Sukhpreet has also acted as a marketer with international hospitality majors such as Taj Hotels, Resorts, and Palaces, India (part of the Tata Group); and as an acculturation consultant for blue chip companies including JPMorgan Chase. Research Centre affiliations within Bournemouth University include: CIPPM – Centre for Intellectual Property Policy and Management Key recent conferences & research seminars:
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