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Sukhpreet
Singh
PhD submitted (Bournemouth), MA (Bournemouth), BA (Huddersfield)
Research Fellow (Digital Economy Project)
Associate Lecturer (Media Management)
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Sukhpreet Singh is a Associate Lecturer at the Centre for Intellectual Property Policy and Management. He has submitted his doctoral thesis to Bournemouth University on the international business strategies of television formats (to be examined in July 2010).
Sukhpreet’s research interests include global media management and intellectual property rights policy in the digital economy. His current research project entails scoping of digital economy expertise within Bournemouth University and mapping funding opportunities in the UK and EU. He has published in the European Journal of Communication (2007); conference papers include ‘Creative Industries and Intellectual Property’ at Birkbeck College, University of London (2008) and ‘Television Without Borders’ at the University of Reading (2008).
Sukhpreet has acted as a marketer with international service industry majors such as Taj Hotels, Resorts, and Palaces , India (part of the Tata Group); and as an acculturation consultant for blue chip companies including JPMorgan Chase. He has taught in higher education since 2002, in particular on the marketing of media products and services industry offerings, besides being involved in international student recruitment in UK and in India. In January 2009, the National Association of Television Production Executives (NATPE, USA) invited him to be a NATPE Educational Fellow. In 2009, he was also invited to become a member of ISHTIP (International Society for the History and Theory of Intellectual Property).
In 2008–09, Sukhpreet acted as the Lead Researcher for a team of BU researchers led by Prof. Martin Kretschmer for the prestigious ESRC funded Business Placement Fellowship to undertake research titled ‘Exploitation and Protection of TV Formats – IP and non-legal strategies’. Key outcomes of this research (such as a database of 59 global TV format disputes, legal and non–legal strategies to tackle format copying and a model of format rights exploitation) are available as part of an online learning resource to be used in higher education and business.
"Bournemouth’s TV formats research fills a gap in the understanding of international format trading. Our model of format rights exploitation can play a role in moderating the demand for stricter global IP rights as it shows, using empirical data, ways to help businesses thrive in the existing as well as in emerging creative markets." (Sukhpreet Singh, 2009). Research Centre affiliations within Bournemouth University include:
- CIPPM – Centre for Intellectual Property Policy and Management
- CLS – Centre for Legal Studies
- IMCR – Institute of Media & Communication Research (Centre for Broadcasting History Research)
Academia.edu Profile:
http://bournemouth.academia.edu/SukhpreetSingh
Publications List:
BURO Publications
Key recent conferences & research seminars:
- June 2009: ISHTIP Milan (Italy) to present research paper co–authored with Prof. Kretschmer titled ‘The Paradox of Television Formats: Why pay for something that is free?’
- June 2009: ‘Exploitation and Protection of TV Format Rights’ – An ESRC funded research dissemination seminar held at Fremantlemedia Ltd., London.
- March & April 2009: ESRC Business Placement Fellow at Fremantlemedia Ltd (one of the leading television producing companies of UK making television formats such as Idols & Got Talent).
- January 2009: NATPE’s Education Fellowship (National Association of Television Program Executives) held at Las Vegas (USA).
- June 2008: TV Without Borders, University of Reading, UK.
- May 2008: DIME/CIO Creative Industries Conference, Birkbeck College, University of London.
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