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Symposium 2003CIPPM GRADUATE CONFERENCE and Bournemouth University, Wednesday, 29th October 2003 at 2pm in Room DG68, Talbot Campus PROGRAMME: 1.45 for 2.00, TEA and WELCOME
3.15 - COFFEE
Group work and Plenary 5.00 - 5.15, INTRODUCING THE IPKAT 5.15 - SANDWICH BUFFET
The lecture commences at 6.30pm in the Allsebrook Lecture Theatre on the Talbot Campus of Bournemouth University (Talbot Village, Poole). Abstract: Individual innovators, inventors and creators want to understand how best to protect and exploit the fruit of their endeavours. Strategic management of IPR is central to the modern company's economic success or failure. Policy makers, ethicists and philosophers are engaged in debates concerning the role and control of IP rights in activities as diverse as multimedia, telecommunications, and genetic modifications to human beings, animals and agricultural crops. Governments, industry, commerce and professional bodies identify a growing need for non-lawyers to understand IPR. EU Research Commissioner Philippe Busquin recently called for all students, especially in science, engineering and business schools, to graduate only after receiving training or awareness-raising in IPR and technology transfer. This growth in interest challenges intellectual property academics. What exactly is 'IPR for non-lawyers'? How should it be taught? Who is best to teach it? Researching these questions at Bournemouth has resulted in practical, transdisciplinary approaches to IPR education which recognise the importance of creating positive IPR encounters, on which students can build a lifelong interest in the subject. |
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